Facebook on Adidas

Now social media is a brand itself. Superb!

So guys, Facebook invaded the internet, we often see shirts with Facebook print now it's on shoes? And take note, it's Adidas!.

I just saw this somewhere on the net and it is so epic. I love to wear rubber shoes and sneakers, and this is a great piece to be added to my shoes. Now I wonder where on earth can I get something like this. :)

This is a great christmas present for me. (Thanks). Anyway, I think this just show that social media rocked the world and became a very crucial part of our lives, (yeah, why not it's on my clothes now). Sometime soon I believe we will also gonna have Facebeer, FaceFood chain and Faceships. Not impossible, especially Facebook is going to make "Face" their trademark.

Well as long as it's good for everybody I wont yell on the streets "Get out of my frigging FACE...!" :)

PPC or Promoted Tweets? via #marcon

Pay per click or PPC is an established model of internet advertising, advertisers pay a website owner when their ads are clicked. PPC has been widely supported and used by advertisers over the years. But can Twitter’s promoted tweets take PPC’s place in the world of internet of advertising? According to Shannon Suetos in her “Is Twitter Advertising a Threat to PPC?” :

On average, PPC ads generate clicks for approximately 20% of searches (depending on who is reporting the data). Costolo is reporting that Twitter’s initial promoted tweets are being clicked on 5 percent of the time. While that may seem like a small amount of clicks, the fact that Twitter ads are actually content that is imminently shareable is a big differentiator.
Also, the fact that Promoted Tweets are self-fulfilling in their popularity is an important wrinkle. If the ads don’t generate significant clicks and retweets, they are removed from the system, in favor of tweets that are more popular and trigger viral sharing. This is similar to the way Google shows PPC ads in an order based not just on per-click bid, but also click-through rate, relevancy, landing page speed, and other factors.
This commitment by Twitter to ad relevancy should alleviate some of the inevitable blowback from users about the company “selling out” to advertisers. Ads disguised as interesting, shareable content are more like product placement than insufferable promotions.
Early reports on Twitter’s ad model are glowing. “80% of the companies that tried Promoted Tweets did make a second buy. And, as Costolo told AdAge recently, the click-through rates on tweets are 5%, a number that’s much higher than the 1% a standard display ad on the Web sees today,” reports Read Write Web.

Indeed Twitter’s promoted tweets is another option now in terms of advertising because of its millions of users, but can this advertising technique really make PPC a part of advertising’s yesterday?

(Originally posted at MarketingConversation.com)

Make Your Customers Fall in Love with You (via MarketingConversation.com)

Posted on : http://marketingconversation.com/2010/11/27/make-your-customers-fall-in-love-with-you/

In doing business, and in marketing you should build a beautiful relationship with your customers as you would want to build a wonderful one with a partner in life. There are a lot of factors to consider when trying to be committed to your consumers. According to “3 Tips to Help Customers Fall in Love With You” by Paul Williams :

1. Be patient. You can’t rush or force yourself on your customer.
2. Be understanding. Make sure you understand their needs, what she is looking for. Then meet those needs … Better yet—exceed them!
3. Be accepting. If you’re getting the signal that she’s not interested, accept it, and move on.

These are the tips he gave to ensure a long lasting relationship with your customers.

“You cannot please anybody”, so it’s true that you can’t really possibly make your customers fall in love with you, but these are some guidelines so that they wouldn’t hate you. Just be true to your product and to the customer, because there is loyalty and trust are the most important thing than making them love you.

Social Media is a Tool, Not a Replacement (via MarketingConversation.com)

Social media is an essential part of marketing today but it is not a replacement for marketing itself and its disciplines. Social media is a powerful tool that advertisers can use to reach consumers in every corner of the marketplace. According to Jay Ehret in his “Will Old Marketing be New Again?”:

It’s time for the classic marketing disciplines to make a comeback. We’ve had our fun with social media, but now it’s time to grow up. Social media is a tool that enables marketing, it doesn’t replace it. In fact, a case could be made that social media’s misuse has led to a decline in the quality and effectiveness of marketing…

…So what are the classic disciplines of marketing? They are what I consider to be the four essential spots of marketing, as illustrated in the Marketing Circle of Life: Branding, the Customer Experience, Conversation (which includes social media), and Advertising. Some marketers might add research, testing and others. That’s fine, but if you stick to the first four, you will have a solid and effective marketing plan to build your business.

It is true that social media is not a replacement for marketing itself but when social media came into the picture the image of marketing has been changed extending its horizons. Social media gave advertisers a more powerful medium to get opportunities to have more clients.

Do you know that If a guy stares at a girl for more than 21 seconds, it's LOVE at first sight? :)

Yeah, i think it's 8 seconds only. :D
But did you know you can cure love at first sight? Take a second closer look.

So, how would you know if a girl likes the boy too (at first sight)? Do you have any clues?

Ask me anything

Dry Up with Balls

I am clearly aware of what this advertisement wants to say, but I find it so gross and -ruar- makes me wanna throw up. But nonetheless, it's the true routine of a towel, admit it or not. No one pays any attention to that, cause no one imagines they are drying their face with their own balls! Who would?

The message is clean and clear, but in fairness this will cause a stir and famous in a wink. Cleanliness is next to Godliness, as so they say. But we should maintain the cleanliness not only in ourselves but with our things as well. We take a bath so that we're clean, we don't want to use a dirty something to wipe our body and face as well. :)

5 Marketing Strategies Basketball Taught Me

originally posted at http://marketingconversation.com/2010/11/19/5-marketing-strategies-basketball-taught-me/ "

I love playing and watching basketball and as I watch I observe the key points and factors affecting the outcome of the game. As I was analyzing the points of a particular game, I realized that some of it can be applied to marketing and business. It’s not that it’s like a game but the values needed are applicable to both.

Here are the marketing strategies that I have learned in a basketball game:

1. Have a game plan. You don’t want to go to a game without realizing your goals and strategies. Same with marketing, you don’t want to be lost or confused when you begin and in the middle of the industry. Having a game plan gives you something to focus on come game time and helps you feel somehow relax. Now you have something to work on and the next thing you need is…
2. Follow your game plan. What is the essence of the plan if you will not stick to it? By following the plan you drew you will be able to dictate the pace of the game itself.
3. Read the defense. You should learn how to read your opponents’ strategy too. You should have different “plays” prepared in your plan suitable for different defense formation.
   You have competitors in marketing as well. You should be paying attention to what they are doing and how they execute, legally of course, because you need to…

4. Avoid unnecessary fouls. Fouls can ruin your momentum and can give your opponents an upper hand in the game. Same as with marketing you seek to play by the rules and stay in the game, after all fouls can get you out of the game so be careful.
5. It’s a team game.You should always remember that you have your teammates to back you up or carry you through the game, so be a good support or know when to pass the ball.
   When the economy begin to be so demanding and you feel the pressure pressing on you, you have your coworkers and the whole company to help you through the adversities, so return the favor, be a good team player.
6. Go ahead and make the shot. If you know and you feel that you can shoot and make the ball go in, do not hesitate, go for it! It’s always safe to pick the high percentage shots. If there is a decision you have to make when it comes to marketing, go for it if you feel that it has a high rate of success, if you miss, it can always bounce back in or be ready for the rebound so get back and play again, don’t be afraid to take the risks, they may pay off.

These are some basketball lessons that can somehow be applied to marketing. If these are executed well together with passion and other components, they can surely help you win the game.

I believe that the most important thing in basketball should be placed in mind when you enter the marketing business. That is, HAVE A GOOD GAME. Whether you win or lose, if you had a superb game you won already in a way. You never know, a lot of fans and consumers often seek for quality.